WayApp entered the fintech industry in 2017 with a QR Payment solution that has been successfully tested and is due for commercial launch by a major Spanish banking institution by the end of 2018.
The full portafolio of payment value added services is available to businesses as a downloadable app and as RESTful API.
Most recently, WayApp’s focus has been on the Artificial Intelligence field, and more specifically, applying Machine Learning in transforming customer engagement by delivering truly personalized, red carpet like, customer experiences.
WayApp believes anticipation is the key to better user experience. And when you cannot program your way out of the problem with ifs-thens-and-elses, Machine Learning is clearly the path.
WayApp, with current operations in Spain and the USA, is going full-throttle into its growth development stage.